When it comes to parents talking with their teens about drinking, it’s not as much what you say --but HOW you say it -- that determines whether you get your message across.   That’s what, (http://www.thealcoholtalk.coma brand new alcohol awareness campaign, a must-read for all parents.   
The Alcohol Talk was developed with an atypical approach to this essential, often uncomfortable discussion by interpreting data culled from more than 40 hours of focus groups with experts, parents and the teens themselves.  Lisa is joined by acclaimed parenting authority, author and clinical psychologist Dr. Jennifer Powell-Lunder who helped develop the online campaign, which is underwritten by Pernod Ricard USA. 

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